Brand strategy and design systems for the moments that matter.
Whales partners with founders and marketing teams to turn strategy, identity and web into one brand that’s hard to scroll past. We step in when the stakes go up: launching a product, raising a round, entering the US or European market, or outgrowing a brand built in a hurry. We find what makes you different — then build the system that makes everyone see it.
Define where you stand and where you're going — with research, positioning and a story your team can repeat without a slide deck.
Turn the strategy into a visual system — logo, type, colour, graphics and motion — that scales from favicon to billboard.
Win the shelf with packs and label systems that stand out, scale across every SKU and go to print without surprises.
Bring the brand online with websites and product UI built for clarity and speed — designed and developed in Webflow.
Launching, rebranding or scaling — we shape the work around the moment your business is in, with a dedicated team and clear stages from day one.
From idea to a brand people trust on day one: strategy, name, identity and a launch-ready website.
Book a callWhen the business has moved on but the brand hasn’t: audit, repositioning and a new identity system, rolled out without losing what works.
Book a callNew products, markets or SKUs on top of an existing system: packaging ranges, websites and assets that stay one brand.
Book a call“Even with the time difference, they consistently responded almost immediately… They also provided thoughtful, well-designed options that closely aligned with what we were looking for, often requiring very minimal revisions.”
“We were impressed by how genuinely Whales cared about our business. They didn't just provide design, they offered thoughtful strategic insights and acted like an extension of our team.”
“What stood out most about this company was their commitment to quality and attention to detail… They were not only responsive to feedback but also anticipated potential challenges and provided practical solutions before issues could arise.”
“Whales Design is a reliable, smart, and strategic design partner. Their work not only looked great but directly solved logistical and usability challenges for our warehouse team and customers.”
“We were impressed with their creativity and dedication to an incredible outcome.”
Our engagements start from $1,400 for brand strategy, $2,500 for brand identity, $1,000 for packaging design and $1,500 for website design. Every project is scoped individually: the final investment depends on your goals, the depth of research and the number of deliverables, SKUs or pages. After a short discovery call we prepare a detailed proposal with phases, timeline and a clear cost for each stage, so you know exactly what you are paying for at every step.
Brand strategy defines what your brand stands for, and for whom, before anything is designed. We research your market, competitors and audience, then shape the positioning, brand platform, key messaging and tone of voice — and naming, when needed. The result is a clear strategic foundation that guides the identity, the website and every future communication.
A core brand identity typically takes 3–5 weeks, from research and moodboards to two identity concepts and finished brand guidelines. An extended brand system with social media, presentation and print applications takes around 5–7 weeks, while a full strategy-plus-identity engagement runs for about 9 weeks. We agree on a detailed schedule before kick-off; the pace also depends on how quickly feedback is shared.
Every project follows a proven five-stage process. Discovery: a brief and in-depth research into your brand, competitors and audience. Creative direction: three moodboards exploring logo direction, color, typography, graphics and photography. Concept development: two complete identity concepts presented in real-life mockups. Brand system: the key assets your brand needs to launch. Guidelines and handover: a brand book and production-ready files. You review and approve each stage before we move forward.
We start with three moodboards to align on the creative direction, then develop two complete identity concepts — logo, color system, typography, brand graphics and mockups showing the brand in use. Each stage includes a dedicated round of revisions, so the final identity is refined together with you rather than delivered as a surprise.
A complete, ready-to-use brand toolkit: logo files in every format for digital and print, the color and typography system, brand graphics and all assets included in your scope, plus comprehensive brand guidelines covering logo usage, colors, typography, graphic elements, imagery and real-world applications. Final files and usage rights are transferred to you upon payment.
A landing page takes around 1–2 weeks of design, and a multi-page marketing website usually 2–4 weeks. We start with moodboards and wireframes to define the structure and user flow, then design every page for desktop and mobile in line with your brand. When you need a turnkey launch, our team develops the site in Webflow.
Yes. Since 2016 we have partnered with 1000+ clients across 55+ countries, including the USA, Canada, Western Europe and Australia, and with brands such as Philip Morris, Zurich Science Center and Metinvest. All projects run remotely: regular calls, live presentations and a dedicated project manager who keeps communication clear across time zones.
Your project is handled by a dedicated team from our studio of 15+ people: a project manager who owns the timeline and communication, an art director responsible for creative direction and quality, and designers and illustrators who craft the identity and brand assets.
Our managers will contact you as soon as possible.
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