More than just a snack — it’s a lifestyle. Craze Candy is a protein-packed snack brand designed for those who love sweetness and energy without compromise. Whether you're post-workout or just living life to the fullest, Craze Candy brings together snack and fitness in every bite.
Logo Design, Color Palette, Typography, Packaging Design for Multiple Formats, Social Media Assets, Brand Guidelines
Craze Candy reached out to us to create a brand identity that matched the playful, high-energy nature of their product. They needed something fun and approachable that would set them apart from the crowded fitness snack market.
The goal was to create a unique and memorable visual identity that would stand out on shelves, in social media, and in the gym.
For the logo, we chose a font version that would make the brand name easily recognizable on every package. It’s simple, playful, and works well in different formats.
Every element of the brand was designed to speak to the core values of the company: fun, fitness, and indulgence without guilt. For the color palette, we chose:
Risd Blue — to evoke clarity and trust, Persian Pink — for a fun, candy-like feel, Bright Yellow — to communicate energy and optimism, Night Black — to add contrast and grounding to the palette
The design system was carefully crafted to be scalable, colorful, and instantly recognizable.
Craze candy had multiple items coming out. We created production-ready designs for multiple packaging formats, including bar wrappers, boxes, and gusseted bags, ensuring that the identity would work across a variety of products.
Our final step was to come up with a fun mascot monster that makes Craze Candy stick in people’s minds, not just because of bright colours.
This friendly character has become a fantastic addition to the social media and marketing materials, helping to build that connection with customers.
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