Services — branding & design studio

Make waves, not noise.

Brand strategy and design systems for the moments that matter.

Whales partners with founders and marketing teams to turn strategy, identity and web into one brand that’s hard to scroll past. We step in when the stakes go up: launching a product, raising a round, entering the US or European market, or outgrowing a brand built in a hurry. We find what makes you different — then build the system that makes everyone see it.

Explore our work

Brand Strategy

  • Brand Research
  • Positioning
  • Brand Platform
  • Naming
  • Messaging
  • Tone of Voice

Define where you stand and where you're going — with research, positioning and a story your team can repeat without a slide deck.

From
$1,400
Discuss strategy

Brand Identity

  • Visual Identity
  • Rebranding
  • Logo Design
  • Brand Guidelines
  • Illustration & Mascots
  • Motion & Brand Assets

Turn the strategy into a visual system — logo, type, colour, graphics and motion — that scales from favicon to billboard.

From
$2,500
Discuss identity

Packaging

  • Packaging Design
  • Label Systems
  • Product Ranges & SKUs
  • Print-ready Files
  • Packaging Mockups
  • Dielines

Win the shelf with packs and label systems that stand out, scale across every SKU and go to print without surprises.

From
$1,000
Discuss packaging

Web Design

  • Website Design
  • UI/UX Design
  • Landing Pages
  • Design Systems
  • Webflow Development
  • Motion & Interactions

Bring the brand online with websites and product UI built for clarity and speed — designed and developed in Webflow.

From
$1,500
Discuss a website

Waters we swim in

Pick your path.

Launching, rebranding or scaling — we shape the work around the moment your business is in, with a dedicated team and clear stages from day one.

01

Launch

From idea to a brand people trust on day one: strategy, name, identity and a launch-ready website.

Book a call
02

Rebrand

When the business has moved on but the brand hasn’t: audit, repositioning and a new identity system, rolled out without losing what works.

Book a call
03

Scale

New products, markets or SKUs on top of an existing system: packaging ranges, websites and assets that stay one brand.

Book a call

What clients say

Read all reviews on Clutch
“Even with the time difference, they consistently responded almost immediately… They also provided thoughtful, well-designed options that closely aligned with what we were looking for, often requiring very minimal revisions.”
Hannah IngramMarketing Manager, TSI
“We were impressed by how genuinely Whales cared about our business. They didn't just provide design, they offered thoughtful strategic insights and acted like an extension of our team.”
Karina RiyahiCo-Founder & CEO, RefactorPlus
“What stood out most about this company was their commitment to quality and attention to detail… They were not only responsive to feedback but also anticipated potential challenges and provided practical solutions before issues could arise.”
Ivan TymkoCEO & Tech Lead, Tymko Tech
“Whales Design is a reliable, smart, and strategic design partner. Their work not only looked great but directly solved logistical and usability challenges for our warehouse team and customers.”
Maksim MiniailoShtock (Unit B)
“We were impressed with their creativity and dedication to an incredible outcome.”
DirectorRenovate Plans

Ready to be hard to scroll past?

Book a discovery call

FAQ

How much does a branding project cost?

Our engagements start from $1,400 for brand strategy, $2,500 for brand identity, $1,000 for packaging design and $1,500 for website design. Every project is scoped individually: the final investment depends on your goals, the depth of research and the number of deliverables, SKUs or pages. After a short discovery call we prepare a detailed proposal with phases, timeline and a clear cost for each stage, so you know exactly what you are paying for at every step.

What is included in brand strategy?

Brand strategy defines what your brand stands for, and for whom, before anything is designed. We research your market, competitors and audience, then shape the positioning, brand platform, key messaging and tone of voice — and naming, when needed. The result is a clear strategic foundation that guides the identity, the website and every future communication.

How long does a brand identity project take?

A core brand identity typically takes 3–5 weeks, from research and moodboards to two identity concepts and finished brand guidelines. An extended brand system with social media, presentation and print applications takes around 5–7 weeks, while a full strategy-plus-identity engagement runs for about 9 weeks. We agree on a detailed schedule before kick-off; the pace also depends on how quickly feedback is shared.

What does your process look like?

Every project follows a proven five-stage process. Discovery: a brief and in-depth research into your brand, competitors and audience. Creative direction: three moodboards exploring logo direction, color, typography, graphics and photography. Concept development: two complete identity concepts presented in real-life mockups. Brand system: the key assets your brand needs to launch. Guidelines and handover: a brand book and production-ready files. You review and approve each stage before we move forward.

How many concepts and revisions are included?

We start with three moodboards to align on the creative direction, then develop two complete identity concepts — logo, color system, typography, brand graphics and mockups showing the brand in use. Each stage includes a dedicated round of revisions, so the final identity is refined together with you rather than delivered as a surprise.

What do I receive at the end?

A complete, ready-to-use brand toolkit: logo files in every format for digital and print, the color and typography system, brand graphics and all assets included in your scope, plus comprehensive brand guidelines covering logo usage, colors, typography, graphic elements, imagery and real-world applications. Final files and usage rights are transferred to you upon payment.

How long does website design take?

A landing page takes around 1–2 weeks of design, and a multi-page marketing website usually 2–4 weeks. We start with moodboards and wireframes to define the structure and user flow, then design every page for desktop and mobile in line with your brand. When you need a turnkey launch, our team develops the site in Webflow.

Do you design packaging?

Yes. We design packaging and label systems for entire product lines — from the visual concept and logic across SKUs to dielines and print-ready files handed over for production. The timeline depends on the number of SKUs and is confirmed in your proposal. See our work for Nuda and Renesia.

Do you work with clients outside Ukraine?

Yes. Since 2016 we have partnered with 1000+ clients across 55+ countries, including the USA, Canada, Western Europe and Australia, and with brands such as Philip Morris, Zurich Science Center and Metinvest. All projects run remotely: regular calls, live presentations and a dedicated project manager who keeps communication clear across time zones.

Who will work on my project?

Your project is handled by a dedicated team from our studio of 15+ people: a project manager who owns the timeline and communication, an art director responsible for creative direction and quality, and designers and illustrators who craft the identity and brand assets.

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