Patric Fisher Exhibition Center is a concept space in New York City, dedicated to showcasing contemporary art, photography, and digital work. It brings artists and digital creators into a space where tech and art come together.
The goal was to design a visual identity that felt fresh, digital, and minimal without losing the emotion behind the art. The center wanted something that feels futuristic, keeps the focus on the work, and balances white space with metallic, digital accents
Visual Identity Design, Logo, Typography, Color Palette, Gallery & Digital Layout Concepts, Brand Guidelines
We created a brand identity built around simplicity and clarity. The design is clean and minimal, inspired by gallery spaces and digital interfaces. We focused on neutral tones with sharp, metallic highlights to bring in the feeling of digital precision. The typography is modern and minimal, allowing the artwork to stay front and center. Everything from layout to color choices was made to support the content first, letting each exhibition speak for itself while keeping a strong visual identity in the background.
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