Naturetech Diaries branding project was about boosting a large community of nature lovers who share their knowledge and experiences. Naturetech Diaries provides a platform for nature lovers to connect with each other, ask questions, and share advice. We had provided brand identity for them to promote a blog with articles using AI After receiving the request to provide branding for Naturetech Diaries our team analyzed the audience via research to make the brand more appealing to the audience. We had created first logo designs, to approve the concepts, our Art-Director created some sketches. We understood that the logo and style guides may must digitalize the nature safety. As part of our workflow, we mostly use Figma, Adobe Photoshop and Adobe Illustrator, as well as some other channels for research, communication, etc. Naturetech Diaries also helped us coordinate tasks and create our roadmap because they had some prioritized tasks and we adapted the milestones with this information.
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