Naturetech Diaries is a growing platform for nature lovers who want to share experiences, ask questions, and learn from one another. They also use AI tools to help generate content and support community discussions.
Logo Design, Color Palette, Typography, Brand Assets for Blog and Social Media, Visual Style Guide
Naturetech Diaries was building a blog powered by AI and needed a brand identity that would speak to its audience.
The goal was to help them grow their community and make their platform feel trustworthy and inspiring.
They needed a logo that balances nature and technology, a visual style that feels fresh, and a brand that works well for blogs, forums, and digital content.
We started with audience research to better understand what this community values and how they communicate. Based on that, we created initial logo sketches and concepts. Our Art Director focused on finding a way to digitalize nature in a simple, meaningful way — showing harmony between tech and the environment.
After a few iterations, we landed on a visual direction that’s clear, green-focused, and flexible across platforms.
Throughout the project, we worked closely with the Naturetech team to adapt timelines based on their content roadmap and priorities.
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