Chapel Street Café is a stylish, all-day dining spot in Chicago inspired by the vibrant café culture of Australia. Named after Melbourne’s iconic Chapel Street, the cafe blends urban energy with refined sophistication, offering breakfast, lunch, dinner, and a late-night wine bar experience.
Logo Design, Color Palette, Typography, Brand Guidelines, Packaging, Social Media Assets, Stationery
The branding needed to feel stylish and aspirational without being too “café-like.” Since the cafe transforms from a daytime coffee spot to an evening destination, the branding had to avoid feeling too casual or overly associated with morning café culture.
We designed a sleek and minimal logo that embodies a modern yet timeless feel. The color palette features warm and sophisticated tones, suitable for both coffee and cocktails.
For signage, we created a special version of the logo tailored for the long, thin “fin sign” outside, ensuring strong visibility while preserving the brand’s aesthetic.
Additionally, we developed social media assets and packaging that are visually striking, maintaining a refined identity and ensuring a cohesive presence across all touchpoints.
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