Flexprts helps B2B SaaS founders and sales leaders grow revenue through SDR consulting and training. They connect businesses with on-demand sales development experts, helping them scale their sales efforts efficiently.
Logo Design, Color Palette, Typography, Brand Guidelines, Web Design, Business Cards, Document Design, Presentation Template
FLEXPRTS came to us with a clear mission: create a cohesive identity that reflects their core values. They stand by four key pillars — strategy, structure, people, and process — and needed a brand that captured this approach without feeling overly corporate.
After a creative brainstorming session, we developed a logo concept that fuses the letter “F” with the idea of a sales funnel. Each stage of the funnel gets its own color: mint for prospects, blue for lead qualification, yellow for intent, orange for close. This color-coding in the logo not only highlights their process but also tells the main company mission.
With the logo concept approved, we selected complementary fonts, colours, and patterns for the complex brand guidelines.
We also brought the website to life by designing custom graphic illustrations and creating the full group of marketing materials, including business cards, document designs, presentation design.
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