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Identity

Deckly Visual Identity Kit

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Deckly specializes in crafting high-impact sales decks exclusively for early-stage B2B SaaS companies. Their mission is simple but vital: help SaaS founders, CMOs, and marketing leaders translate complex product offerings into concise, visually engaging presentations that close deals and secure funding. The Challenge Deckly needed an identity that conveyed their focus, professionalism, and strategic approach while speaking to their niche audience. The Solution Starting with the logo, the design captures the essence of the brand name while standing out with a distinctive presence. We also created a flexible symbol that works seamlessly with the logo or as a standalone element — perfect for various applications. Moving to typography, we chose Manrope, a modern sans-serif font, to keep things clear and professional. Its clean and adaptable style aligns perfectly with Deckly’s focus on crafting high-impact sales decks for B2B SaaS companies. The final identity system positioned Deckly as the go-to partner for impactful sales presentations, combining streamlined visuals with a professional, cohesive look. We designed a bold, modern identity to resonate with decision-makers in the B2B space. This new branding was crafted to elevate recognition in a competitive market and reinforce their reputation as a trusted expert in their niche.

  • Client:

    Deckly

  • Location:

    Los Angeles

  • Duration:

    5 Weeks

  • Scope:

    Art Direction, Logo Design, Visual Identity

  • Art Director Darlin Ka
  • Designer Anna Striukova

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