Renovate Plans is a company that specializes in tailored drafting and building design services for renovations, extensions, and new homes. They focus on providing clear, professional, and reliable design solutions that align with their clients' needs.
Logo Design, Logo Animation, Color Palette, Typography System, 3D Graphic, Digital and Print Material Design, Social Media Pack Design, Brand Guidelines
Renovate Plans needed a visual identity that conveyed their expertise in the building design field. The challenge was to create a brand that stood out in a crowded industry, ensuring that the brand was modern, professional, and reflective of their skill in the construction space.
The logo was the first step in bringing this identity to life. We designed a simple yet effective symbol inspired by architectural structure — a building shape made of three layers. Each layer represents a different stage of the construction process, symbolizing Renovate Plans' step-by-step approach to building design. The logo is clean, easy to recognize, and versatile, making it ideal for both digital and print materials.
We chose BDO Grotesk for the typography, providing the brand with a strong, solid foundation.
This font is clear and legible, ensuring readability across all applications, from web content to print collateral.
To further build the brand’s identity, we created a unique 3D graphic combining the letters "P" and "R". The "P" is shaped like a solid architectural block, symbolizing the foundation of construction, while the "R" adds depth and structure.
We applied the new visual identity across a range of materials, from digital assets to billboards and documents. This consistent branding now helps Renovate Plans confidently position themselves as experts in the building design space, appealing to both residential and commercial clients.
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