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Identity

TechTrust Design System

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TECHTRUST is a financial app that helps people get better with money. Whether it's budgeting, tracking expenses, paying bills, or managing debt, the app gives users simple tools to feel more in control of their finances.

  • What We Delivered

    Brand Research and Strategy, Moodboards, Logo, Full Design System, UX/UI Design, Digital Banking Card Designs, Brand Guidelines

Challenge

Enough is enough. Traditional banks are boring, complicated, steal your time, and force you to pay hidden fees. Our financial life should not be subject to bureaucracy. The challenge is to create a delightful, modern, and honest financial experience.

Insight

People crave simplicity and absolute control, not more complicated features. Money is about lifestyle, cashback, and zero hassle. Trust is built on complete transparency and breaking the corporate mold.

Brand Goal

To aggressively challenge and destroy banking bureaucracy. Establish TechTrust as the leading digital bank that users want to interact with, achieving financial freedom through superior technology and design.

Positioning

TechTrust sits at the intersection of cutting-edge financial tech and a bold, accessible design house. We communicate as a trusted, witty friend, offering a powerful, mobile alternative to the established banking system.

Tone of Voice

Familiar (Speaks your language). Witty/Humorous (Never takes itself too seriously). Direct (No bureaucratic language). Bold (Unafraid to challenge the status quo).

TECHTRUST needed a clear and friendly brand identity, a mobile app design that’s both functional and easy to navigate, and a fresh way to visualize banking tools. Next, we created a complete design system, including a logo, an intuitive UX/UI for the app, designs for digital banking cards, and a consistent style across all screens and features.

We selected two accent colors for the TECHTRUST palette to create a bright, energetic, and fun design. Additionally, we included white, gray, and black to enhance user experience on both desktop and mobile devices.

The app lets users easily manage multiple accounts, track spending, and understand their monthly progress, all through a sleek and organized interface.

For social media templates, we emphasized the brighter shades of the color palette to make future posts stand out.

  • Art Director Darlin Ka
  • Designer Stanislav Ryabchik

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