Oclareth — Visual Identity Design for Luxury Cat Architecture Furniture

Brand Challenge

Pet lovers shouldn’t have to choose between their home’s aesthetic and their animal’s comfort — yet most cat furniture forces that compromise. Oclareth was born from a simple frustration: the beauty we create in our living spaces is often disrupted by the very objects meant to care for those we love most. The design world hasn’t caught up to the emotional role pets play — and the result is a clash between instinct and interior harmony.

The Insight

Design isn’t just for humans — animals feel, move, and live with aesthetic instinct too. A cat doesn’t need excess, it needs essence. Comfort, space, elevation, security. And the humans who share space with them crave the same — not more stuff, but better presence. When design honors instinct, it serves both beautifully.

Brand Goal

Oclareth’s primary goal is to establish a new standard in how we live with animals — where design does not accommodate pets as an afterthought, but integrates them as part of a cohesive, intentional home. By redefining cat furniture as sculptural, functional design objects, Oclareth seeks to lead a cultural shift: from clunky pet accessories to spatial harmony between animal instinct and human aesthetic. Our ambition is to become the global benchmark for design-forward pet living — inspiring a world where loving an animal never means compromising on beauty, and where form and instinct coexist by design.

Positioning

Oclareth lives at the intersection of animal instinct and architectural elegance. In a world of pet products dominated by utility and visual noise, Oclareth offers a sculptural alternative — design-forward, emotionally intelligent, and made to belong in the most refined interiors. It communicates not as a pet brand, but as a design house: poetic in tone, minimalist in form, and uncompromising in materiality. Oclareth is for those who believe that living beautifully includes every being in the space — and that real love, like real design, lives in the details.

Breakdown of the Positioning Framework:

Target: Design-conscious cat owners who care about aesthetics as much as animal wellbeing. Category: Sculptural cat furniture / design-led pet living. Promise: Beauty and instinct in perfect coexistence. Proof/Differentiator: Emotionally intelligent design, artistic collaborations, premium materials, and architectural integration. Enemy: Functional clutter, aesthetic compromise, cuteness-over-craft.

We started with the logotype. The logo design needed to be both simple and high-end. We created a sleek, refined symbol that works across materials and surfaces. Plus, we added a font-based logo to ensure the brand name is always easy to read, no matter where it’s displayed.

For the typography, we picked a combination that balances classic elegance with modern flexibility: Lora — for an elegant, classic look, Canela — for refined accents and standout headlines, IBM Plex Sans — for clear, readable text and furniture details.

The packaging system follows the same minimalist, luxurious direction. We designed the packaging to feel like a premium experience, from the unboxing to the final reveal, using simple layouts, refined typography, and subtle textures that reflect the brand’s upscale positioning.

To bring consistency across all digital and print materials, we created graphic shapes icons that represent Oclareth’s different sculptural products.

These icons are used on the website, social media, and in catalogs, allowing for a clean, cohesive visual language across platforms.

We also designed a set of social media templates that maintain the brand’s minimalist approach, incorporating Oclareth’s new color palette and typography. These templates make it easy for Oclareth to post future content in line with their premium identity, creating a strong presence online.

With Oclareth’s new visual identity, we’ve helped position the brand as a leader in luxury pet furniture. This cohesive branding provides Oclareth with the tools to communicate their premium offering across all touchpoints, from packaging to social media, ensuring they continue to make a lasting impression in the luxury architecture market.