Board My Horse is a platform that connects horse owners with boarding facilities, providing an easy way to find and book horse boarding.
The brand evokes trust, professionalism, and reliability while embracing a subtle Western aesthetic to align with the equestrian community.
The horse boarding industry remains deeply offline — built on personal connections, word of mouth, and manual routines. Barn owners lose potential clients due to lack of visibility, while horse owners waste time and money chasing incomplete or inconsistent information. Trust still relies on people, not systems, simply because there haven’t been any modern digital tools to support it.
Existing online services are either too generic or too complex for the horse care industry. There are no shared standards — “Full Care” means something different on every farm. Prices can’t be compared, and the search process still happens through scattered Facebook groups, calls, and local ads. The result: confusion, inefficiency, and missed opportunities on both sides.
Board My Horse transforms this outdated process into a clear, modern, and intuitive digital system. It’s a SaaS platform built to connect horse owners and boarding facilities through transparency and simplicity. Horse owners can easily compare care levels, prices, and trust ratings — while barn owners gain a practical tool to list, manage, and grow their business through a subscription model. Instead of replacing the traditional system, it gently modernizes it — keeping the familiar tone, but removing the friction.
Board My Horse is the first horse boarding platform that bridges offline trust with digital simplicity. We standardize how boarding is presented, priced, and managed — turning a fragmented, old-fashioned process into a structured, reliable experience. Our focus is not on technology for its own sake, but on giving people the confidence and clarity to make better, faster decisions.
“Board My Horse helps horse owners and barns find each other easily — turning the confusing, word-of-mouth world of boarding into a clear, trustworthy, and stress-free experience.”
We created brand icons that visually represent different levels of horse care services with simple and clear line art. These icons function not just as design elements, but as a core branding tool—communicating professionalism, building trust, and helping users quickly navigate equestrian services online
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