Der Johann is not just a restaurant, but a place to relax in the heart of Vienna. Surrounded by Renaissance architecture, this place combines the vintage and history of an entire era. It is the perfect place to escape from the noisy city and enjoy a coffee or a glass of your favorite drink.
Logo Design, Color Palette, Typography, Social Media Assets, Packaging, Stationery Design, Menu Design
The goal was to create a brand identity that reflected the elegance of the Italian Renaissance while feeling fresh and inviting and keeping this atmosphere across all touchpoints, from signage and menus to social media and takeaway packaging.
The branding had to be both timeless and memorable, attracting locals and tourists looking for a place to dine and relax. For the color palette and typography we chose to emphasize this balance in the identity.
We explored different logo styles to find the perfect balance between classic and trendy. The final concept was inspired by Renaissance ornaments and architectural details, which we seamlessly blended into a modern visual language.
We also developed materials for social media and designed a menu to maintain a consistent style. The design of the packaging plays an important role in Der Johann's branding, as we want to make sure the identity is recognizable even outside the restaurant.
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