Oclareth — Visual Identity Design for Luxury Cat Architecture Furniture

The Challenge

Oclareth came to us with a goal: create a brand identity that matched the sophistication of their products. They wanted their visual identity to communicate luxury and refinement while being versatile enough to adapt to different materials, packaging formats, and digital platforms. The challenge was to make cat furniture feel aspirational, giving it the same high-end feel as luxury home décor, while still highlighting its functional, cat-friendly qualities.

We started with the logotype. The logo design needed to be both simple and high-end. We created a sleek, refined symbol that works across materials and surfaces. Plus, we added a font-based logo to ensure the brand name is always easy to read, no matter where it’s displayed.

For the typography, we picked a combination that balances classic elegance with modern flexibility: Lora — for an elegant, classic look, Canela — for refined accents and standout headlines, IBM Plex Sans — for clear, readable text and furniture details.

The packaging system follows the same minimalist, luxurious direction. We designed the packaging to feel like a premium experience, from the unboxing to the final reveal, using simple layouts, refined typography, and subtle textures that reflect the brand’s upscale positioning.

To bring consistency across all digital and print materials, we created graphic shapes icons that represent Oclareth’s different sculptural products.

These icons are used on the website, social media, and in catalogs, allowing for a clean, cohesive visual language across platforms.

We also designed a set of social media templates that maintain the brand’s minimalist approach, incorporating Oclareth’s new color palette and typography. These templates make it easy for Oclareth to post future content in line with their premium identity, creating a strong presence online.

With Oclareth’s new visual identity, we’ve helped position the brand as a leader in luxury pet furniture. This cohesive branding provides Oclareth with the tools to communicate their premium offering across all touchpoints, from packaging to social media, ensuring they continue to make a lasting impression in the luxury architecture market.